How milestones work
Most projects are split into milestones, for example an advance to start work, a payment after design approval and a final payment before launch. Each payment covers the work done in that stage. Your proposal lists the exact milestones for your project.
Cancelling a project
You can cancel a project at any time by writing to us. How much is refundable depends on how far the work has progressed:
- Before any work begins: the advance is refunded in full, minus any third-party costs already paid on your behalf.
- After work has started but before the milestone is complete: we refund the advance minus the value of work done so far. This value is calculated fairly against the agreed scope and shared with you in writing.
- After a milestone is approved: payments for completed and approved milestones are not refundable, as that work has been delivered.
- After launch or handover: the project is treated as complete and no refund applies.
Monthly services
Monthly services such as local SEO, social media management and ad management are billed in advance. You can cancel with written notice before your next billing date, and the service will stop at the end of the current month.
Where a minimum term applies, such as the 3-month minimum for local SEO, fees for that minimum period remain payable. Payments for months already started are not refunded.
Non-refundable items
Some costs are paid to other companies and cannot be recovered once spent.
- Domain registrations, hosting plans and SSL certificates.
- Paid themes, plugins, stock images and software licences.
- Advertising budgets already spent on Google, Facebook, Instagram or other platforms.
- Government taxes and payment gateway charges, where they cannot be reversed.
If we cancel
If we are unable to continue a project for reasons on our side, we will refund any amount paid for work not yet delivered. We will also hand over the work completed so far.
Paused projects
A project may stay paused for an extended period, as defined in your proposal, because content, feedback or payments are pending from the client side. In that case, we may treat it as cancelled under this policy after giving you written notice. We are always happy to talk before that happens.
How to request a refund
Email hello@seoscaller.com with your name, project details and reason for cancellation. We will review the request, share a written breakdown and process any approved refund to the original payment method within a reasonable time.